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Shoppers Find Savings With Store Brands

Annual sales are up 5% to $5.4 billion for retailers too.

Store brands sales reached $118.4 billion in 2015, an all-time record at an increase of  $2.2 billion over the previous year. In the past two years alone, annual sales are up 5%, or $5.4 billion, in the major retail channels, according to PLMA’s 2016 Private Label Yearbook.   Store brands dollar share came to 17.7%, also the highest mark ever. Across all outlets combined store brands sales grew 2%, a performance that equaled that of national brands, which also rose 2%.   In unit sales, both ...

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